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Our Design Approach
Design doesn’t come in a flash of inspiration. A collaborative process of discovery is needed and that takes patience, experience, and communication. From early concepts to final delivery, House22 can handle every aspect of your projects design and development.
Scoping it out
Our initial process with new clients is to meet with you and organize and conceptualize the project. We analyze and identify the sales, customer service, marketing, and business objectives of your project. We take a look at what needs to be done, and why you are doing it. We scale the scope and technical requirements to meet your project goals.
Project Proposal
For most projects, we can define the scope accurately enough to put together a fixed price proposal. For more open-ended projects, we can work on an hourly basis.
Getting Started
Once House22 has been chosen, we’ll create a Project Map that includes project objectives, target audience, key messages, and project constraints, among other things.
Initial design presentation
Our first design presentation focuses on concepts rather than details. Based on this “rough” you chose a direction to move forward. We hope to use design ideas to ignite a lively discussion about the essence of your company or product, not about which font is best or your favorite color (that comes later). For that reason, we keep our initial concepts simple.
Design revisions
Once a direction is determined, we will work closely with you through two or three rounds of design revisions- making decisions about size, layout, text, images, color, fonts – until we are satisfied and ready for production.
Execution
We know that even the best ideas aren’t worth much if they are poorly executed. We use our years of experience to your advantage when you need something printed, a web site coded or an ad campaign delivered to a publication.
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